Harrah ’s prides itself in providing excellent customer service and in bringing technological innovation to the gaming industry. Operating under the Harrah ’s, Rio, and Showboat brand names, Harrah ’s maintains casinos in markets across the United States. is one of the most recognized names in the casino gaming business. Tracing its roots to a small Reno bingo parlor, Harrah ’s Entertainment, Inc. Public Company Incorporated: 1971 as Harrah ’s Employees: 40,000 Sales: $3.5 billion (2000) Stock Exchanges: New York Ticker Symbol: HET NAIC: 72112 Casino Hotels 71321 Casinos
